Company Profile

Pioneering, Exclusive, Never Following Blindly!

Guangdong Yiweixian Food Co., Ltd. is a modern and new enterprise in a professional scale with the development for years, which is located in Chaoan District, Xianzhou City, Guangdong Province, known as the "Hometown of Culture & Food". The company is engaging in research and development of innovative seasoning products, especially achieving the good results in the research and development of solid seasoning products. With the business philosophy of "Pioneering, Exclusive, Never Following Blindly", the company is committed to creating a new and unique Chinese seasoning brand – YIWEIXIAN.

New Products: Three Products Leading in Markets

The company has three series of products, namely "SHISHANGZHUYI" series non-vegetarian solid seasonings, "SUSHIZHUYI" series solid seasonings and "HAOYOUXIAN" series chicken powder seasonings. In particular, both "SHISHANGZHUYI" and "SUSHIZHUYI" series solid seasonings under the brand of YIWEIXIAN are the pioneering products at home and abroad. To lead the market of solid seasonings, the company not only owns the exclusive secret recipes and multiple innovative flavors, but also develops the products featuring the convenient and fast use and wide range of application. The products are soon leading in the market consumption and trend, especially popular with young fashion consumers.

Excellent Brands: New Debut with Comprehensive Upgrade

2013 is the year for upgrade of YIWEIXIAN brand, which has important development significance for both the brand and the entire seasoning industry. First of all, YIWEIXIAN has carried out the innovative research and development on its products, creating a powerful advantage with exclusive formula and innovative taste, and achieving the more convenient use, better tastes and more choices of taste, and thus becoming a veritable third-generation leader in the seasoning industry. Secondly, the tremendous investment is made to comprehensively upgrade and deploy the brands, including the massive investment in shooting TV commercials for TV network promotion and broadcasting in the top-ranked Hunan Satellite TV. The great efforts are made to promote the YIWEIXIAN new products by actively participating in various exhibitions. A number of brand promotion activities are timely organized, with the comprehensively-arranged terminal system to carry out the brand-oriented promotion. The new style of fashion and young life is being advocated, that is - "enjoy the cooking even in the hard work!" The brand planning and marketing are extremely rare in the industry, in the aspects of professional investment or capital investment. The pioneering concept is oriented to receive the greatest results. Thirdly, a strategic alliance is formed with domestic authoritative brand marketing planning agencies to conduct the comprehensive and in-depth brand planning, providing more effective planning suggestions and strong planning practices. With the new debut, YIWEIXIAN is leading in the third-generation seasoning market, and developing into the only mainstream fashion seasoning brand in the minds of consumers.

Real Power: Large-Scale Operation of Enterprise

Guangdong Yiweixian Food Co., Ltd. takes the lead in the introduction of the advanced technology and production technology at home and abroad, so that the entire condiment processing and production process can be automated, including raw material selection, ingredient preparation, feeding processing, drying treatment, high temperature sterilization, automatic packaging and other technologies. These technologies can effectively improve the production 

efficiency, and strictly control the quality, to ensure that the qualification rate of products reaches 100%, so that the new research and development products can be put into production in the better and faster manner, to meet the market demands and provide a number of new seasonings for consumers, realize the scale operation of the enterprise and become the leader in the market of solid seasoning.

Big direction: Representing the Trend and Winning the Future

More and more people have chosen a lifestyle that is both enjoyable and convenient, as the consumers develop from the "being stuffed" to the "being satisfied" of their life needs, from the "tasteful" to the "delicious" of their taste, and from the "slow" to the "fast" of their pace of life. In this context, as a leading brand of solid seasoning, YIWEIXIAN is pioneering in the Chinese seasoning industry with the features of "convenience, multiple use, good taste and fashion", so as to promote the upgrade of Chinese seasoning market, and achieve the great possibility to lead the Chinese market, which will surely become the trend and win the future.

Effective Marketing: Taking the Leading Position at Home and Abroad

As the scale of development expands from time to time, the company has established a complete set of product sales network marketing system, and also set up the domestic marketing center and the international export department for different sales areas. The domestic marketing center is mainly responsible for the business and brand development in the domestic market, and also has established the offices in various regions, with the products that are sold well in most provinces and cities in China, the good results have been achieved. The international export department is mainly responsible for the development and expansion of foreign markets, with the products that are sold to more than 50 countries in Europe, America, Central Africa and East Asia, and has been recognized by international friends. The company is developing a new era of brand development and product R&D innovation with strong ideals and full enthusiasm, leading the market and creating the new fields, rather than blindly following others. The company is committed to creating a new and unique seasoning brand in China, meeting the appetite of the whole society and winning the praise from all.

Business Philosophy: Pioneering, Exclusive, Never Following Blindly

Product Motto: Quality above all else

Service Attitude: Customer satisfaction is the biggest gain

Brand Vision: Leading the innovation of solid seasonings and becoming the top seasoning brand in China

Work Quality: Unity, Endeavor, Efficiency, Innovation